Objectives and Key Results (OKRs) are a powerful framework, but many organizations struggle to translate strategic goals into tangible results. This keynote will explore common pitfalls that lead to OKR failure, and provide a practical roadmap for crafting effective OKRs that are simple, flexible, and memorable. Learn how to tie key results to financial and product KPIs, foster alignment between finance, analytics, and product teams, and operationalize OKRs through structured monthly reviews. Discover actionable strategies and real-world examples to ensure your OKRs drive real business impact and achieve measurable success.