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Adeline
Lee
Head of Product
Babbel
Adeline Lee is an experienced product and growth expert. She brings expertise from both B2B and B2C products within the telecommunication, healthcare and design spaces in both Europe and Asia. She is passionate about building high performance teams and also advising early stage startups. Prior to this she was the Director of Growth at Framer, an interactive design, prototyping, and collaboration tool trusted by teams at Dropbox, Pinterest, Twitter, and more. She oversaw the launch of Framer X and built the initial growth team from scratch. Before that she was the Director of Product at Clue, one of the world's most popular female health apps, and oversaw the growth of the user base from 1 to 15million. She previously worked as the Director of Global Partnerships for Telenor Group based out of Bangkok, leading social media partnerships with companies such as Facebook, Twitter and Wikipedia.
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22 October 2025 14:45 - 15:30
Panel: The product leader as a strategic storyteller: Influencing boards, customers, and engineering
Product leaders aren't just building things; they're building belief. In today's fast-moving world, the ability to tell a compelling story is absolutely crucial for product success. It's how you get everyone on board, from the executive suite to the customer base, and even your own engineering teams. This panel dives into what it means to be a strategic storyteller as a product leader. We'll explore how powerful narratives can win over boards, resonate deeply with customers, and really fire up your engineers. We'll get into the nuts and bolts of crafting product stories that stick. How do you take a complex roadmap and turn it into an inspiring vision that different groups can understand and get excited about? Our panelists will share real-world strategies for tailoring your message. Think about it: what matters to the board (ROI, market share) is different from what matters to customers (their pain points, the value you deliver), and different again from what gets engineers energized (the technical challenges, the chance to innovate). We'll also talk about how to use data, empathy, and a clear vision to build trust, overcome skepticism, and ultimately, get great products out the door. Come away with practical tips to sharpen your storytelling skills and become a more influential leader for your products.
22 October 2025 13:45 - 14:30
Interactive roundtable discussions
Join us for an exclusive opportunity to engage in interactive roundtable discussions. One of our expert speakers will lead each discussion giving you a chance to deep dive into your chosen topic with our star-studded lineup and your fellow attendees. Discover fresh insights, explore best practices, and forge valuable connections with peers who share your passion for driving innovation and growth. In these highly structured sessions, you'll have the chance to tackle your most pressing challenges head-on, celebrate recent successes, and engage in dynamic conversations with like-minded product leaders. Discussion topics include: - Career progression in PLG - Product analytics tools - Finding product market