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Adeline
Lee
Head of Product
Babbel
Adeline Lee is an experienced product and growth expert. She brings expertise from both B2B and B2C products within the telecommunication, healthcare and design spaces in both Europe and Asia. She is passionate about building high performance teams and also advising early stage startups. Prior to this she was the Director of Growth at Framer, an interactive design, prototyping, and collaboration tool trusted by teams at Dropbox, Pinterest, Twitter, and more. She oversaw the launch of Framer X and built the initial growth team from scratch. Before that she was the Director of Product at Clue, one of the world's most popular female health apps, and oversaw the growth of the user base from 1 to 15million. She previously worked as the Director of Global Partnerships for Telenor Group based out of Bangkok, leading social media partnerships with companies such as Facebook, Twitter and Wikipedia.
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14 October 2025 14:45 - 15:30
Panel: The product leader as a strategic storyteller, influencing boards, customers, and engineering
Product leaders don't just build products; they build belief. In today's fast-moving world, compelling storytelling is crucial for product success, uniting everyone from executives to customers and engineering teams. This panel dives into strategic storytelling for product leaders, exploring how powerful narratives can: - Win over boards: Focus on ROI and market share. - Resonate with customers: Highlight their pain points and your delivered value. - Energise engineers: Emphasise technical challenges and innovation opportunities. We'll cover the nuts and bolts of crafting product stories that stick, transforming complex roadmaps into inspiring visions for diverse groups. Learn practical strategies to tailor your message, leveraging data, empathy, and clear vision to build trust, overcome scepticism, and ultimately, ship great products.
14 October 2025 13:45 - 14:30
Interactive roundtable discussions
Join us for an exclusive opportunity to engage in interactive roundtable discussions. One of our expert speakers will lead each discussion giving you a chance to deep dive into your chosen topic with our star-studded lineup and your fellow attendees. Discover fresh insights, explore best practices, and forge valuable connections with peers who share your passion for driving innovation and growth. In these highly structured sessions, you'll have the chance to tackle your most pressing challenges head-on, celebrate recent successes, and engage in dynamic conversations with like-minded product leaders. Discussion topics include: - Career progression in PLG - Product analytics tools - Finding product market