AI is giving product teams extraordinary power to create, but faster creation doesn’t automatically lead to better decisions. As products evolve from tools that people use to AI systems that understand, decide, and act on their behalf, product leaders face a new challenge: knowing what deserves to be built and when it’s ready. Drawing on new research and the first-time moments that have defined previous technology shifts, Bobby Meixner explores why judgment becomes more valuable as creation becomes abundant, why the right human evidence matters, and what it takes to build AI experiences people will understand, trust, and choose to use again. Key takeaways: - Why AI is shifting the product bottleneck from creation to judgment, and what that means for product leaders. - How the relationship between people and technology is changing as software evolves from something we use, to something that understands us, to something that acts on our behalf. - Why human evidence and domain expertise become more important as AI accelerates development, particularly as the stakes and autonomy of AI products increase. - A practical framework for evaluating the human side of AI experiences, including understanding, trust, control, outcomes, and affinity.