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Confidence
Udegbue
Vice president of Product & UX
Freeletics
onfidence Udegbue is a member of the executive leadership team at Freeletics, and the Vice President of Product and User Experience. Based in Munich, Freeletics is the leading provider of AI-based fitness coaching, with 56+ million users. Before joining Freeletics, Confidence was a Senior Director of Strategy at C3 AI in Silicon Valley, which he joined after getting his MBA from The Kellogg School of Management at Northwestern University. He has had prior roles spanning engineering, product, sales, and marketing, from Fortune 500 companies to founding a small-scale CPG startup; before finding his sweet spot in product leadership. Udegbue holds a BSc in Electrical Engineering & Mathematics from Texas A&M University and is passionate about the intersection of technology and optimizing human performance.
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14 October 2025 10:15 - 10:45
The Slow Pivot to PLG (Product-Led Growth)
As product-led growth (PLG) continues to dominate as the gold standard for scaling SaaS and digital businesses, the transition to PLG from being marketing & sales led does not happen overnight, and the growing pains are often overlooked. In this talk, we’ll explore the challenging process of making this pivot, guiding KPIs along the way, and strategies to stay the course. Join us as we dissect the myth of the overnight pivot to PLG - and discover how to turn slow pivots into sustainable transformations.