As product-led growth (PLG) continues to dominate as the gold standard for scaling SaaS and digital businesses, the transition to PLG from being marketing & sales led does not happen overnight, and the growing pains are often overlooked. In this talk, we’ll explore the challenging process of making this pivot, guiding KPIs along the way, and strategies to stay the course. Join us as we dissect the myth of the overnight pivot to PLG - and discover how to turn slow pivots into sustainable transformations.