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Dr. Alexander
Picker
Head of Product Digital Healthcare
Philips
With over two decades of industry experience, Alexander is a full-stack business leader known for his extensive work in life science, healthcare, and software engineering. His expertise spans R&D, product management, business development, strategy, and general management within diverse enterprises. Alexander is a leading SME and evangelist for digital products and software, particularly in areas like hospital care, EMR, in vitro diagnostics, bioinformatics, genomics, and advanced algorithms/AI. He is also a sought-after KOL, speaker, and transformational leader specializing in lean portfolio management, SCRUM, SAFe®, product-led operations, and organizational development, consistently fostering team growth and managing change effectively.
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14 October 2025 14:45 - 15:30
Panel: The product leader as a strategic storyteller, influencing boards, customers, and engineering
Product leaders don't just build products; they build belief. In today's fast-moving world, compelling storytelling is crucial for product success, uniting everyone from executives to customers and engineering teams. This panel dives into strategic storytelling for product leaders, exploring how powerful narratives can: - Win over boards: Focus on ROI and market share. - Resonate with customers: Highlight their pain points and your delivered value. - Energise engineers: Emphasise technical challenges and innovation opportunities. We'll cover the nuts and bolts of crafting product stories that stick, transforming complex roadmaps into inspiring visions for diverse groups. Learn practical strategies to tailor your message, leveraging data, empathy, and clear vision to build trust, overcome scepticism, and ultimately, ship great products.