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Gopika
E.M.
Director of Product Management
BestSecret
Gopika M is Director of Product Management at BestSecret, where she leads the Discovery and Engage organisation responsible for how millions of members discover, explore, and return to one of Europe's leading premium fashion platforms. Her teams oversee search, ranking, personalisation, mobile experiences, and the product data that powers AI-driven discovery at scale. Previously, Gopika held senior product leadership roles at TIER, Zalando, and Wayfair, building products across e-commerce, marketplaces, and mobility. She is also a Visiting Lecturer at ESADE Business School, where she teaches product strategy and product-led growth.
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21 October 2026 14:15 - 15:00
Panel: Building for global audiences at scale
Building for global audiences isn't just about translation. Different markets bring different customer expectations, cultural norms and regulatory requirements—making it harder to scale without adding complexity. Hear how product leaders are balancing a global product vision with local customer needs, deciding what to standardise and what to adapt, and building products that succeed across international markets. You'll learn how to: - Balance global consistency with local customer needs. - Build products that resonate across markets without adding unnecessary complexity. - Scale internationally while keeping teams aligned and moving quickly.