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Justyna
Walkowska
Director of Product Management
Appfire
Justyna Walkowska is Director of Product Management at Appfire and a product coach with over 15 years of experience at the intersection of AI, language technology, and product leadership. She holds a PhD in Computer Science with a specialisation in Natural Language Processing, as well as an Executive MBA — a combination that lets her bridge deep technical insight with strategic business thinking. Justyna spent three years at DeepL, where she led product for the Core Platform, Public API, and launched DeepL Voice — the company's first live speech translation product. Earlier in her career, she led a cross-functional team of engineers and linguists at Samsung R&D, building language models for Smart TV across multiple European languages. A fluent speaker of Polish, English, and Spanish, and a trained translator, Justyna brings both a personal and professional perspective to the challenges of localisation in an AI-driven world.
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21 October 2026 14:00 - 14:45
Panel: Building for global audiences at scale
Building for global audiences isn't just about translation. Different markets bring different customer expectations, cultural norms and regulatory requirements—making it harder to scale without adding complexity. Hear how product leaders are balancing a global product vision with local customer needs, deciding what to standardise and what to adapt, and building products that succeed across international markets. You'll learn how to: - Balance global consistency with local customer needs. - Build products that resonate across markets without adding unnecessary complexity. - Scale internationally while keeping teams aligned and moving quickly.