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Justyna
Walkowska
Director of Product Management
Appfire
Justyna Walkowska is Director of Product Management at Appfire and a product coach with over 15 years of experience at the intersection of AI, language technology, and product leadership. She holds a PhD in Computer Science with a specialisation in Natural Language Processing, as well as an Executive MBA — a combination that lets her bridge deep technical insight with strategic business thinking. Justyna spent three years at DeepL, where she led product for the Core Platform, Public API, and launched DeepL Voice — the company's first live speech translation product. Earlier in her career, she led a cross-functional team of engineers and linguists at Samsung R&D, building language models for Smart TV across multiple European languages. A fluent speaker of Polish, English, and Spanish, and a trained translator, Justyna brings both a personal and professional perspective to the challenges of localisation in an AI-driven world.
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21 October 2026 14:00 - 14:45
Panel: Building for global audiences at scale
Expanding into new markets is about far more than translation. As products reach users across different countries, cultures, and regulatory environments, teams must balance global consistency with local relevance. Join product leaders as they share lessons from building and scaling products for diverse audiences worldwide. From localisation and user expectations to cultural nuances, market-specific challenges, and growth strategies, this panel explores what it takes to create experiences that resonate across borders without losing focus, speed, or product vision.