Six years. $100M ARR. A complete reinvention of how the business grows. In this session, Mansi shares the inside story of Usercentrics' transformation from an enterprise-heavy sales motion to a product-led growth model — and what it really takes to make that shift stick. From building self-serve from scratch and cutting time-to-value from four months to one week, to generating $26M in incremental ARR, this is a frank account of the decisions, missteps, and hard-won lessons that define the startup-to-scale-up journey. Essential listening for any product leader navigating the same transition.