21 October 2026 12:00 - 12:30
From scrappy startup to sharp scale-up: Navigating the PLG transition
Moving from sales-led growth to product-led growth isn't just a change in go-to-market strategy—it's a complete shift in how your product, teams and business operate. Getting it right takes more than adding self-service.
Hear how Usercentrics transformed from an enterprise-heavy sales model to a product-led growth engine, growing to $100M ARR along the way. Mansi shares the decisions, setbacks and lessons that helped cut time-to-value from four months to one week and unlock $26M in incremental ARR.
You'll learn how to:
- Build the foundations for a successful product-led growth model.
- Reduce time-to-value and create a self-serve experience customers love.
- Avoid the common mistakes when scaling from startup to scale-up.