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Nikolas
Schriefer
Director of Product - Global AI
Hellofresh
Nik is a trained musician and economist. And he loves data. Data has always helped him to solve problems - as music composer and orchestra conductor, as co-founder and CEO of a SaaS business and as product and data leader in small and large organizations all around the world. In his current role as Product Director for Global AI, he and his teams enable HelloFresh to build rapid feedback loops around understanding their customers, finding the best way to communicate with them and utilizing AI/ML capabilities for the whole organization.
16 October 2025 12:15 - 12:45
Hypothesis-driven development - How to build impactful products with confidence, one experiment at a time
What can product teams do to quickly and effectively de-risk their ideas and maximize customer value, usability, business viability and feasibility? In this talk, Nik shares why experimentation goes far beyond A/B tests, what a good hypothesis looks like, and how to inspire a culture of learning in your organization.