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Utku
Yildirim
Senior Director of Product Management
Hellofresh
Currently Utku is leading HelloFresh's Planning and Procurement alliance that is working towards building the next generation Source to Pay platform which has been responsible to process over 3 Billion € purchasing. Before joining HelloFresh, Utku was leading Zalando's In-Season Management and Data Products team, which is a multi-disciplinary team that consists of product managers, data scientists, engineers, and operations experts and working toward improving the in-season product availability and profitability by providing decision support tools to our merchandisers and suppliers.
16 October 2025 11:15 - 12:15
Panel: AI PM: Hype vs. Reality - How to implement AI for product success
Artificial intelligence (AI) is revolutionizing industries, but for product managers, the hype surrounding AI can be overwhelming. This panel cuts through the noise, separating fantasy from practical application. We'll explore real-world use cases of AI in product development, showcasing how senior product leaders can leverage AI to achieve tangible results. This panel is designed for product leaders who want to: - Gain a clear understanding of how AI can be used to enhance their products. - Identify opportunities to leverage AI for competitive advantage. - Develop a practical roadmap for implementing AI within their product teams.