AI is no longer a feature or future roadmap item — it is rapidly becoming the foundation of how modern products are built, operated, and scaled. For Chief Product Officers, this shift demands more than experimentation. It requires a fundamentally new blueprint for product leadership. In this keynote, we’ll explore what it truly means to become an AI-native organisation, and why the next generation of category-defining companies will be built differently from the ground up. From rethinking product strategy and team structures to redefining customer experiences, workflows, and decision-making, we’ll examine how AI is reshaping the role of the CPO in real time. Designed for senior product leaders navigating transformation, this session will unpack the opportunities, tensions, and practical realities of leading in an AI-first era — and what separates companies merely adopting AI from those building lasting competitive advantage through it.