AI is collapsing competitive moats faster than traditional strategy can respond. Barriers that took years to build - proprietary content, network effects, domain expertise - are eroding in months. And the instinct most product organizations fall back on is the same one that killed Kodak and Blockbuster: protect the core, avoid cannibalization, wait for more data. But not all companies die when disruption hits. Drawing from research into companies that survived major technological disruption - and her own experience leading product strategy through AI disruption in EdTech - Celia Felipe identifies the patterns that separate the survivors from the casualties, and translates them into moves product leaders can make from their seat. This session examines what the winners actually did differently - and what product leaders can take from those patterns to navigate their own disruption with intention rather than reflex.