Welcome to Chief Product Officer Summit Amsterdam, where we bring together product leaders from around the world to exchange ideas, insights, and best practices. This summit provides an opportunity to learn from your peers, collaborate, and stay ahead of the curve in meeting customer needs. Over the course of the day, we will explore topics such as: • Cross-functional collaboration. • Sustainable product innovation. • Leadership vision. and more. I encourage you to engage with your peers, ask questions, and share your experiences. Let's make the most of this summit and work together to drive product growth and success. Thank you for being here.

Join us in reflecting on the day, your learnings and the great people you've connected with.

In today's dynamic landscape, setting up a Product-Led Growth (PLG) motion is a crucial step toward efficient and predictable growth. But, PLG can seem intimidating if you're new to it. In this session, we will delve into the six fundamental principles of PLG and we’ll offer actionable steps on how to stand up a PLG Minimum Viable Product (MVP). Attendees will also gain valuable tips on navigating challenges such as sales conflicts and managing expectations for results. By embracing these principles, standing up a PLG MVP, and setting clear metrics for success, companies can drive significant growth with low/no human involvement.