Samuel is an accomplished product leader known for navigating the complex journey from startup inception to high-growth scale-up. With a foundation built in engineering and sharpened by an entrepreneurial mindset, he bridges the gap between technical feasibility and business strategy. Samuel’s leadership style is defined by a commitment to excellence in people management and a data-informed approach to product development. A graduate of the prestigious Reforge program (Retention and Growth series), he specializes in blending user research with sophisticated growth mechanics. Whether he is building a team from scratch or refining a long-term roadmap, Samuel focuses on creating sustainable value through strategic rigour and clear communication.