Approximately 50% of product budgets are allocated to reworking and optimising post-launch experiences*. Most CPOs face five common challenges when it comes to driving highly efficient product development across teams that build products right, the first time. By embedding customer insights throughout the entire product development lifecycle, CPOs can create increased efficiency through faster decision-making and reduce rework in the process, ensuring their teams can build with confidence. Lee Duddell will explain how to overcome these common challenges to ensure your products resonate with your audience from ideation to launch and deliver on the company strategy. *Global Journal of CS and Tech