In the competitive market, merely listening to customers is not a strategy—it's a baseline. The most successful products are built by organisations that are customer-obsessed, embedding a deep, unwavering focus on the user into their strategic DNA. This keynote, offers a CPO's guide to moving beyond transactional feedback and building a powerful, sustainable engine for growth fuelled by customer empathy. This session will provide a strategic framework for product leaders to transform their organisation's relationship with its customers. We will explore: - The strategic imperative: How to position customer obsession not as a cultural initiative, but as the core driver of business outcomes and market leadership. - From data to decisions: A CPO’s guide to leveraging both qualitative and quantitative insights to make high-stakes product decisions and identify emerging market opportunities. - Architecting the organisation: Strategies for structuring teams, processes, and incentives to ensure every role—from engineering to marketing—is aligned with the customer's needs. - Leading with empathy: The CPO’s role in championing the customer's voice and creating a culture where every team member is empowered to act as a steward of the user experience. Attendees will leave with a clear, actionable playbook for building a product organisation that is not just responsive, but strategically obsessive, ensuring their product doesn't just meet expectations, but consistently exceeds them.