As teams race to integrate LLMs into their products and workflows, critical questions emerge: Are you allowed to feed sensitive company data into an LLM? Who owns that data once it’s in? And what’s stopping these models from using your inputs to train competitors’ tools? In this session, we’ll unpack the strategic and operational risks of working with gen AI and how product leaders are setting clear boundaries to innovate safely, protect IP, and avoid exposing their competitive edge in the process.