Every team’s being asked about AI by execs, investors, customers. But most product orgs are still figuring out what “AI strategy” really means. This keynote breaks down how to move from reactive pressure to purposeful action: when AI adds real value, and how to lead the conversation when no one else really knows either. Key takeaways: → How to assess where AI fits into your product and where it doesn’t. → Strategic patterns from teams building useful, not flashy, AI-powered features.