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Bela
Stepanova
Chief Product Officer
Apollo.io
A pioneer in AI-powered product development, Bela Stepanova drives innovation as Chief Product Officer at Apollo.io. Prior to Apollo, she served as SVP of Product at Iterable, where she built the Product Team and grew ARR to over $200M through AI-driven marketing solutions. At Box, she founded the Growth Team as Senior Director of Product Management, driving adoption across 40M+ users. Named Woman of the Year in Technology by the Stevie® Awards (2021), Stepanova champions product innovation centered on people, data, and design. She holds a bachelor’s degree in computer science from UC Berkeley.
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18 September 2025 12:00 - 12:30
Panel | When innovation isn’t enough: Why CPOs must be commercial thinkers
In this panel discussion, we’ll explore what happens when great product thinking meets sharp commercial instinct. As the CPO role expands, product leaders are increasingly expected to understand the levers that drive revenue, influence go-to-market strategy, and make decisions that impact the bottom line. This conversation will unpack how to balance product vision with business realities from owning metrics like expansion revenue and CAC to partnering more closely with sales, marketing, and finance.