As AI accelerates product development and lowers the barrier to building new features, product leaders face a critical question: what will truly differentiate tomorrow's market leaders? When competitors can replicate functionality faster than ever before, sustainable advantage increasingly comes from delivering superior customer experiences, product quality, and trust. In this session, Christian Wiklund, CEO and Co-founder of unitQ, will explore why quality is becoming a stronger competitive advantage than feature velocity, and why the companies that win in the AI era will be those that stay closest to their customers. You'll explore how AI is reshaping product discovery, prioritization, and decision-making, enabling product teams to uncover patterns, identify emerging issues, and surface opportunities from millions of customer interactions across reviews, support conversations, surveys, social media, and in-product feedback.