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Herman
Man
Chief Product Officer
Bluevine
Herman Man is the Chief Product Officer of Bluevine, the largest SMB banking platform in the US that serves as the financial operating system for startups and small businesses. Bluevine has served over 750,000 customers, delivered over $146billion in loans, and is currently trusted with over $1.3 billion in managed customer deposits. He oversees product strategy and execution. Before his tenure at Bluevine, Herman was VP of Product at Xero leading product strategy and business development for the Americas. In a global capacity at Xero, he led product and engineering teams for all of Xero’s payroll and expense management products. Prior to that, he spent a decade at Microsoft as a leader and engineer for Windows and Azure. Outside of work, Herman is an angel investor and tech/gadget enthusiast. He likes to stay active with his wife, two sons, and cockapoo. When not running around, he can be seen hunkered down in a cafe or a couch with a good book.
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18 September 2025 12:00 - 12:30
Panel | When innovation isn’t enough: Why commercial thinking matters
In this panel discussion, we’ll explore what happens when great product thinking meets sharp commercial instinct. As the CPO role expands, product leaders are increasingly expected to understand the levers that drive revenue, influence go-to-market strategy, and make decisions that impact the bottom line. This conversation will unpack how to balance product vision with business realities from owning metrics like expansion revenue and CAC to partnering more closely with sales, marketing, and finance.