18 September 2025 11:00 - 11:30
From 500 lessons to what’s next: Reflections from the CPO seat
After years leading product at Atlassian and advising some of tech’s most iconic names, Joff has compiled hundreds of hard-earned lessons from the front lines of product leadership.
In this keynote, he’ll share the 3–5 insights that have shaped his thinking most from building high-trust teams to navigating influence at the exec level along with personal stories from working with industry leaders.
He’ll also offer a forward-looking perspective on how AI is changing the role of the CPO, and what today’s leaders need to prepare for in the decade ahead.