When AI can generate endless options, knowing which one is right becomes the scarce skill. This keynote explores why taste, the judgment to tell good from great, matters more as building gets cheaper and faster, and how product leaders can develop it in themselves and their teams. You’ll learn: - What taste is and why it matters more in an AI era. - How to recognize and grow taste across your team. - How to use taste to make faster, better product decisions alongside AI.