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Adam
Case
Head of Product, IBM Carbon Design System
IBM
Adam is currently the Head of Product for IBM’s Carbon Design System, where he leads the strategy and product management of one of the industry’s most widely adopted design frameworks. With extensive experience in product management within the cybersecurity domain, he specializes in delivering solutions that address complex customer needs in the enterprise market. Throughout his career, Adam has successfully led professional services teams and managed large-scale deployment projects for Fortune 1000 customers. His product leadership spans identity and access management at IBM and enterprise security solutions at Calendly, where he has consistently driven the delivery of exceptional, customer-focused products. Known for bridging technical expertise with customer-centric innovation, Adam is passionate about building products that empower organizations to secure their digital environments while enhancing user experience.
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26 March 2026 13:45 - 14:15
Beyond the roadmap: How product leaders master the general manager playbook
You've mastered the roadmap. Now, it's time to own the entire business. This direct and actionable keynote is designed for high-performing product executives who are solidifying their readiness for a general manager role. We will pinpoint the three most significant differences between a VP of Product and a GM: P&L accountability, talent cultivation across functions, and governing corporate risk. Leave with a clear diagnostic of your current executive strengths and a focused plan to build the final, critical competencies—moving you from an influential product expert to an enterprise-level business leader.