Product leaders know what they're aiming for—clear strategy that doesn't get derailed, prioritization that sticks, experiments that actually test assumptions. So why do the same dysfunctions persist, even in teams that know better? The common advice: push back on stakeholders, have the hard conversation, say no more often. But that advice has been around for decades—and the same patterns keep showing up. This talk offers a different diagnosis. Drawing on research in behavioral economics and organizational change, I'll show why individual courage gets overwhelmed by environment—and what to do instead. You'll leave with a reframe for why change stalls, specific artifacts that shift context (borrowed from Amazon and social psychology), and a starting point you can use without waiting for permission.

Customer-centricity is a cornerstone of successful product operations. This panel examines how to operationalize feedback from customers, support teams, and sales into measurable product improvements. Panelists will share frameworks for building feedback loops that drive product impact and align cross-functional teams.