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Cansu
Berkem
Director of Product Management
Datadog
Cansu Berkem is Director of Product Management at Datadog, where she leads a team of 10+ product managers across AI, observability and incident response. She leads the team behind Bits AI, Datadog’s generative AI copilot, helping engineers identify the root causes of application issues and resolve them in real time. She also built Datadog’s Service Management suite from the ground up, taking it from concept to more than 7,000 customers through product launches, acquisitions and go-to-market strategy. Previously, Cansu held product leadership roles at Salesforce, where she worked on customer data platforms, AI-driven personalization and conversational marketing. Across her career, she has built products and teams from the ground up, combining technical innovation with commercial strategy to deliver products that scale.
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18 March 2027 15:45 - 16:15
Pricing is a product decision, not just a finance decision
AI is changing the economics of software, forcing product teams to rethink how they price, package and monetize their products. But getting pricing right isn't just about maximizing revenue. It's about encouraging adoption, building customer trust and creating the right incentives for long-term growth. We explore the trade-offs behind usage-based and credit-based models, why pricing should evolve alongside product costs, and how giving customers a clear reason to use your product more can create greater value for everyone. Three key takeaways: - How to design AI pricing models that encourage adoption rather than create barriers to usage. - Why pricing decisions should balance short-term revenue with long-term product learning and improvement. - How transparency, customer trust and clear value exchange can turn pricing into a product growth lever.