Your customers are already using AI, solving problems faster, automating workflows, and raising the bar for what “good” looks like. If your product doesn’t keep up, you risk being bypassed. This keynote will explore how to meet users where they are, design experiences that complement their AI workflows, and stay ahead of shifting expectations without burning resources on hype-driven features. You’ll learn how to: → Map where customers are already using AI and fold those insights into your roadmap. →Build experiences that enhance, not compete with, their AI-powered workflows. →Anticipate the next wave of expectations and maintain competitive relevance.