In today's fast-paced digital economy, relying solely on internal R&D is a recipe for stagnation. This keynote is for senior product leaders ready to recalibrate their innovation strategy. We will move beyond the common perception of Open Source Software (OSS) as merely a cost-saving measure and explore its true power: an accelerant for product development. Learn how strategic engagement with OSS communities offers unrivaled speed to market, a direct pipeline to cutting-edge technologies, and a mechanism for de-risking core technology investments. We'll cover the tangible ROI, including enhanced product quality, superior talent attraction, and the strategic advantage of shaping industry standards rather than just following them. Leave with a clear framework for integrating OSS strategically to build innovative, future-proof products that capture and sustain market leadership.