The core challenge for every senior product leader isn't solving today's problems, it's anticipating tomorrow's needs. In a landscape saturated with features and incremental improvements, true product-led growth comes from designing experiences that tap into "unknowable" customer needs, those that customers can't articulate because the solution hasn't been conceived. This session moves beyond standard product discovery and roadmap planning. We'll explore advanced frameworks and the mindset required to cultivate radical insight and design at the edge of possibility.