As product-led growth scales, even the most successful organizations inevitably run into a critical operational challenge: a costly mix of fragmented data, inconsistent tooling, and product managers overwhelmed by administrative burdens. This friction stalls the growth engine and erodes the capital efficiency PLG promises. Product operations is the strategic answer to this scaling wall. This keynote moves beyond basic definitions to explore how senior leaders are building ProdOps as the central nervous system that connects and optimizes the entire PLG flywheel. Attendees will learn actionable strategies for integrating ProdOps across the business—from engineering to revenue teams—to ensure seamless execution, continuous alignment, and sustained, efficient growth.