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Ken
Yi
PM Director, Head of SMB Ads Commercialization
PayPal
Ken is a Product Director at PayPal, operating as the founder and General Manager of the SMB Ads business. He successfully defined the vision, secured investment, and led the team that launched PayPal Ads Manager. Previously, Ken drove monetization and Go-to-Market strategy at Shopify and Meta, unlocking multi-million dollar revenue opportunities. He also has a background in FinTech, having been an Entrepreneur-in-Residence at AlleyCorp, and in strategy consulting at Citi and EY. Ken is an expert in translating bold visions into scalable, revenue-generating product and monetization strategies.
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26 March 2026 16:15 - 16:45
Beyond ownership: How to build a product culture that drives obsession, not just execution
Great product teams don’t just execute—they obsess. A strong product culture isn’t built on process alone; it’s shaped by ownership, curiosity, and a relentless focus on the customer. Yet, many teams operate in a ship-first, think-later mindset, lacking the autonomy and experimentation culture needed to drive true innovation. In this session, we’ll break down the 3 pillars of product obsession. You’ll walk away with practical strategies to transform your team’s mindset, embed a culture of continuous learning, and unlock the next level of product-led growth.