In the era of product-led growth, businesses are increasingly focused on delivering exceptional customer experiences and driving sustainable growth. However, many organizations rely solely on vanity metrics that may not provide a true reflection of their performance. This keynote will explore the limitations of vanity metrics and discuss the importance of measuring what truly matters in product-led growth. We will delve into key performance indicators (KPIs) that align with business objectives and customer success. Attendees will learn how to identify and track meaningful metrics, analyze data to gain actionable insights, and make data-driven decisions to optimize product development and customer engagement. By focusing on the right metrics, businesses can achieve sustainable growth and deliver long-term value to their customers.