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Poonam
Lal
Product Lead
TikTok
Poonam is a product leader at TikTok, where she drives the strategic vision for Trust & Safety product go-to-market, impacting millions of users. With a career spanning Meta, Spotify, and high-growth startups, she has built and led teams at the intersection of product management and operations. A self-taught product leader, Poonam broke into tech by mastering a first-principles mindset and systems thinking. She empowers her team to challenge the status quo, blending data and creativity to build impactful experiences. Beyond her work, Poonam is passionate about creating thoughtful, engaging experiences - whether for women in tech, her communities in NYC and SF, or her closest friends and family.
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19 March 2026 14:15 - 14:45
Humans or AI? Trust & safety strategies for users, brands, and creators
In today's product landscape, trust is paramount. Users expect products to be not only functional and engaging, but also safe, ethical, and respectful. This session focuses on the practical strategies product teams can implement to build trust into their products, particularly as AI becomes more deeply embedded in user experiences. We will move beyond reactive measures and explore how to embed trust and safety considerations into every stage of product development, from ideation and design to launch and iteration.