The transition from a startup to a multi-product powerhouse demands more than just adding more engineers—it requires a fundamental shift to platform thinking. Most senior product leaders mistakenly view a platform as a collection of shared APIs or internal tools. That path leads directly to a costly "shared services swamp" that ultimately slows down every feature team. This session cuts through that noise to define what a true product platform must be: an internally-facing product designed specifically to boost the velocity, quality, and autonomy of the feature teams who rely on it. This isn't just a technical expense; it's a strategic investment that enables exponential growth, drastically cuts technical debt, and allows your organization to scale without proportionally scaling engineering head count.