Why integrating AI into your product isn’t as simple as flipping a switch? As someone who has experienced complexities of implementing AI within a mobile analytics product first-hand, I invite you to join me on a candid journey through the highs and lows of this process. What are the common pitfalls? Why is it so dangerous to perceive AI as a magic wand? And does your product need AI at all? Cutting through the hype, I will share real lessons learned and practical insights gained along the way. This talk is an opportunity to gain practical, hard-earned knowledge that will help anyone looking to integrate AI in their product - especially for mobile or SaaS solutions.