Andy Irvine is a product and research leader focused on helping teams make better product decisions, faster. As Head of Product Operations at FreeAgent, he partners across product, design, and engineering to turn customer insight into clear priorities, stronger strategy, and measurable outcomes for one of the UK’s leading small business accounting platforms. Previously, Andy led FreeAgent’s User Experience Research team for eight years, building the research practice from the ground up and embedding customer understanding at the heart of product development. Before that, he served as Head of UX at agency Blonde, working with organisations including Royal Mail, the Commonwealth Games, ScotRail, and IRN-BRU to design impactful, customer-centred experiences. Alongside his in-house leadership work, Andy advises and supports teams through his consultancy and plays an active role in the Scottish tech community, running the ‘5 Things’ breakfast series where speakers share insights from their favourite non-fiction books. He is passionate about creating calmer, more thoughtful product cultures that enable teams to do their best work.