Just a few years ago, EV charging was the gold rush of clean tech. Money flowed, M&As, SPACs and IPOs boomed, and everyone rushed to ship faster, bigger, sleeker charging stations. Then came the hangover: broken chargers, frustrated users, incomplete integrations, and billions burned by overfunded, under-validated startups. What went wrong? This talk explores the collapse and the quiet rise of the survivors. Not the ones with the flashiest decks or the loudest announcements. But the ones who embraced boringly excellent product management: → A clear platform vision → Relentless focus on uptime and UX → Real-world iteration, grounded in field feedback, sometimes literally, with feet in the mud. → Careful integration with the full ecosystem: payment, maintenance, energy management. Along the way, we’ll look at how modern tools, from cloud monitoring to user feedback loops, were thrown into industrial contexts without fully understanding them… and how a Product-Led approach, thoughtfully adapted, is now reshaping this space. For anyone building connected, physical products, EV chargers or otherwise, this is a playbook for scaling not with hype, but with resilience.