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Marija
Kordumova Puroski
Senior Director, Product Operations
Choreograph
Marija Kordumova Puroski is Senior Director of Product Operations at WPP, with 20+ years of experience, including 10 years across senior product roles. She leads product operations across complex global organizations, aligning strategy, execution, and outcomes to drive impact. A recognized leader in scaling product operations, Marija builds operating models that support transformation and help teams perform at their best. Known for connecting the dots across the enterprise, she thrives on turning ambiguity into actionable results and delivering measurable outcomes at scale.
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29 May 2026 10:15 - 11:00
Scaling product operations: Structuring for speed, scale, and an AI-first future
Product Operations isn’t just a support function anymore, it’s becoming the operating system behind high-performing product teams. As organisations scale and AI reshapes how work gets done, the question isn’t how to “add” Product Ops, it’s how to design it into the structure of your business from the start. This panel brings together experienced leaders to explore how they’re architecting Product Ops for real scale: where the function sits, what it owns, how it partners across product and engineering, and how automation and AI are eliminating manual work while increasing impact. Expect candid lessons on what breaks as you grow, the org models that actually hold up, and how to turn Product Ops into a force multiplier, not overhead. You’ll walk away with: • Proven org design approaches for embedding Product Ops across teams • Clear ownership models that drive leverage without creating bottlenecks • Practical ways to use AI and automation to reduce admin and increase focus • Hiring and capability strategies for scaling the function sustainably • Tactics for elevating Product Ops from reactive support to strategic influence