Join Paola as she explores the transformative power of smart filters in revolutionizing the customer journey. Through a compelling case study, Paola will delve into Booking.com's journey of implementing AI-powered smart filters that allow users to express their needs in natural language and instantly find the perfect match within a vast inventory. Discover the challenges, the triumphs, and the lessons learned in leveraging cutting-edge technology to enhance product discovery, improve customer satisfaction, and drive business growth.