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Ritika
Choudhury
Director, Service Design (Product & Automation)
Catawiki
Ritika is the Director of Service Design, Product & Automation at Catawiki, with 15 years of experience in strategy and operations. Specializing in scaling high-performing teams across industries, she has driven sustainable growth as a product and P&L owner. Ritika excels at bringing structure to chaos, advocating for customers, and leading teams during rapid growth phases. Her expertise includes managing large-scale operations (700+ FTE) with P&L responsibility, crafting strategic product roadmaps, coaching teams of operations, program, and product managers, and building data infrastructure with OKRs to align teams. Ritika thrives at delivering growth and efficiency through innovative solutions.
13 May 2025 16:30 - 17:00
Global launch strategies: Lessons from launching in 32 markets
Launching the same product across multiple markets? It's a balancing act of global consistency and local nuance. This case study-driven keynote dives into the complexities of global product rollouts, exploring real-world examples of successes and challenges. Discover how to navigate cultural differences, regulatory hurdles, and logistical roadblocks while ensuring a cohesive launch strategy. Learn from companies who've mastered the art of engaging stakeholders across diverse regions, orchestrating staggered releases, and adapting their product and messaging for local audiences. Key takeaways: - Learn from real-world examples of successful (and not-so-successful) global launches. - Develop a comprehensive strategy for navigating cultural, regulatory, and logistical complexities. - Master stakeholder management across diverse regions.