This panel dives deep into the dynamic tension between structured workflows and empowering principles – the process-principle paradox. We explore advanced applications for driving efficiency in core operations while fostering innovation in new product development. Learn how to codify and scale principles across a growing organization, ensuring consistent decision-making even with increased autonomy. Discover how the ideal balance shifts at different stages of product development and organizational maturity. Key takeaways: - Master a decision-making matrix to determine when to prioritize process or principles based on risk, impact, and team maturity. - Implement practical frameworks for documenting and communicating guiding principles within and across teams.