Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Yulia
Ershova
Director of Product Operations
Semrush
Yulia is the Director of Product Operations, where she builds and scales the Product Ops function from scratch. She works at the intersection of product, analytics, and operations, helping teams improve decision-making, alignment, and execution. Yulia is passionate about creating clarity in complex environments and enabling product teams to do their best work at scale.
Button
28 May 2025 09:15 - 09:45
From chaos to cadence - Building a product ops function from scratch
Building a Product Operations function from scratch often means balancing two things: fixing the biggest gaps and showing impact fast. In this talk, Yulia will share how she built Product Ops from zero and what she learned along the way. We’ll look at the signals that a team is ready for Product Ops, the common problems it helps solve, and what stage of product team growth it fits best. Yulia will walk through where to start, what to prioritize first, and how to scale the function over time - so Product Ops becomes a trusted partner that improves focus, alignment, and delivery.