Transforming businesses from projects to products takes more than new tools, processes and governance. Even the best-designed operating models will struggle when culture, competing incentives and years of established behaviours get in the way. Drawing on real-world experience of scaling product operations in both complex enterprises and long-living scale-ups, combined with a passion for understanding behaviour, this session explores the often-overlooked human side of change. You’ll learn how to: - Identify the hidden behaviours, incentives and cultural barriers that can undermine product operating model transformations. - Balance governance, organisational control and team autonomy while building trust and accountability. - Scale Product Operations by designing product operating models that encourage collaboration, organisational learning and lasting behavioural change.