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Emile

Bassett

Global Director of Product Strategy & Management

Ayvens

Emile Bassett is a seasoned product leader currently spearheading the digital strategy and product management at Ayvens. Main skillset is maturing the product expertise, driving quantifiable impact, and ensuring an organization can scale. This expertise got buildup through experience in startup, scale-up and corporate environments. Gain insights in how to operate Product Management at scale through Emile’s talk.

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04 December 2025 12:30 - 13:00

Driving tangible performance: Embedding data, clarity, and outcomes in ops

Join Wesley Swildens and Emile Bassett as they share their journey of scaling Product at LeasePlan and Ayvens. This session explores how they transitioned from activity-focused to an outcome-focused organization, embedding data-driven practices and clarity across product teams. Learn how this shift enabled stronger alignment, Target Operating Model clarity, and measurable impact: turning product into a strategic engine for performance.