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Irina
Lapshina
Regional Product Director, Digital Commerce Solutions, Europe
Mastercard
Irina is a payments industry veteran with eighteen years of experience launching and commercializing products across Europe, Asia, the Middle East, and Africa. Her expertise lies in acquiring, e-commerce, regulations, tokenization, and fraud prevention. She is skilled in market entry, stakeholder management, and data analysis. Irina is passionate about product growth and sharing her global payment knowledge.
05 December 2025 09:15 - 09:45
Innovation in product operations - the right way
Innovation is the lifeblood of successful product operations, but navigating the path to innovation requires strategic direction and thoughtful execution. This presentation explores the essential elements of fostering innovation in product operations the right way. From fostering a culture of creativity to implementing agile processes and leveraging emerging technologies, attendees will gain insights into proven strategies and best practices for driving innovation effectively. Join us to discover how to navigate the complexities of innovation in product operations and unlock new opportunities for growth and success.