As product operations matures, many teams remain trapped in delivery support instead of influencing strategy. In this session, Koen Dubelaar shares lessons from leading product operations across global organisations, exploring how the function can evolve from process owner to a strategic partner that shapes priorities, improves decision-making, and enables product leadership at scale. You'll learn how to: - Identify the common mistakes that stop product operations from creating strategic impact. - Position product ops as a trusted partner to product leadership and the wider business. - Build the capabilities, operating model, and influence needed to scale product organisations effectively.