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Limor
Hadas-Sonnenschein
Head of Product (Mobile Apps)
zooplus
A passionate advocate for impactful technology, Limor brings over 10 years of experience as a Product Leader in the internet industry, with a deep specialization in mobile applications and e-commerce. Her expertise lies in product development, strategic business analysis, and empowering cross-functional teams to deliver on ambitious goals. Limor has a proven track record of successfully guiding content, mobile applications, and internet projects from vision to execution, meticulously managing budgets and schedules. Her comprehensive background in engineering, program management, analytics, and software development, combined with extensive e-commerce knowledge, enables her to build and optimize solutions that truly resonate with users and drive significant business value.
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04 December 2025 13:30 - 14:15
Panel: From chaos to conversion, orchestrating a product-led strategy with product ops
The promise of Product-Led Growth (PLG) is a powerful one, but the reality can be chaotic. Disjointed data, siloed teams, and inconsistent user experiences often prevent a seamless transition from free trial to paying customer. The solution? Product Operations (ProdOps). This panel brings together leaders who have successfully bridged the gap between product vision and operational execution. They will reveal how a strategic ProdOps function provides the critical infrastructure needed to turn a PLG aspiration into a repeatable, scalable engine for growth. Panelists will share practical insights on: - Building the PLG tech stack: Learn which tools are essential and how ProdOps manages them to create a unified data stream. - Creating a single source of truth: Discover how to standardise metrics and democratise data, enabling every team to make informed decisions. - The operational side of the flywheel: We’ll break down the workflows that drive PLG, from managing A/B tests to creating a seamless handover for a Product-Qualified Lead (PQL). Join us to learn how to transform your PLG efforts into a well-orchestrated, high-performing growth machine.