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Lina

Hoelker

Head of Product Operations & Strategy

SumUp

Lina brings over a decade of expertise in Product and Operations, spanning the HR Tech and FinTech sectors. Currently, she is the Head of Product Operations at SumUp in Berlin, focusing on improving merchant experiences with SumUp’s banking solution. Beyond her professional pursuits, Lina enjoys running, yoga, and immersing herself in books. Her global journey includes residing in Argentina, Spain, the US, and Dubai, and she is proficient in German, Spanish, and English.

03 December 2025 13:45 - 14:15

Leveraging GenAI for Product Feedback

With the rapid growth of SumUp and its expanding product portfolio, it became increasingly challenging to manage product feedback coming from different sources - including its scaling sales teams. The Central Product Operations team was formed to tackle this challenge and streamline the feedback process. Join this presentation to learn more about why Product Operations was centralised at SumUp and how it impacted the project of GenAI for product feedback.