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Lucy
Pitticas-Rothwell
Head of Product Operations
Free Agent (Natwest Group)
Lucy is Head of Product Operations at FreeAgent, an Edinburgh-based company which provides accountancy software to small businesses, and is fully owned by Natwest Group. Lucy has worked previously as a Group Product Manager (overseeing product for five product squads), Head of Product, and Managing Director of a small business.
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03 December 2025 11:30 - 12:00
Delivering impact via targeted projects in product operations
What does the delivery of product ops impact look like in practice? This session shares the inside story of how the product ops team at FreeAgent matured over two years, to become an operatonal and strategic partner across product and engineering. Through a series of real use cases, we’ll walk through the decisions, challenges, and frameworks that helped us measure success, influence priorities, and make our impact visible. Key Takeaways: → Strategic levers of an established product ops team → Examples of measurable impact across feedback loops, tooling, and cross-team communication → Frameworks for defining success and measuring impact