Sameer Al-Harthy is a product and transformation leader with more than 17 years' experience delivering digital transformation across financial services, insurance and technology. Currently leading product transformation at CFC, he specialises in building scalable product operating models, aligning strategy with execution, and helping organisations modernise the way product, engineering and business teams work together. Throughout his career, Sameer has led complex transformation programmes spanning product strategy, operating model design and organisational change. Passionate about applying AI and data to improve decision-making, he helps organisations embed modern product practices that accelerate delivery while creating measurable business value.